Public relations aims at positively influencing opinions about individuals, companies, or institutions. The content of public relations is a crucial ingredient for success. It plays a key role in persuading members of the target groups to change their minds in your favor.

  • Holistic viewpoints must be subtly conveyed.
  • Storytelling is a good way to persuade heterogeneous target groups as well.
  • Opinion multipliers should be intentionally involved as neutral communicators.
  • Dialog is an important means of structuring communications with your target groups.
  • Any changes at your company should be accompanied by PR measures to influence opinions on them.
  • Your financial strategies should be explained.
  • Credibility should be stressed, and any critical situations put in a positive light.
  • The loyalty of your staff should be strengthened.