Public Relations

Public relations is about shaping opinions. It calls for a multifaceted approach; the aspects of corporate image, products, sustainability, human relations, and finances all have to be strategically planned and the corresponding messages coordinated. Success depends on accurately answering the following questions beforehand:

  • What are your medium- and long-term goals?
  • What quality-related messages should your PR activities communicate?
  • Can these quality-related messages be correlated with positive corporate attributes?
  • Do you have a strategic concept for ensuring the long-term sustainability of activities?
  • Do you have a plan for ensuring continual communication over time?
  • Have you carefully chosen your communication channels?
  • Have you developed special strategies and messages for individual channels?
  • What communication tools will be used?
  • Is there a strategic rollout plan?
  • How will success be monitored?