A skillfully orchestrated marketing strategy is the basis for achieving the following goals:
_ Familiarity:
This means strengthening public awareness of your company and its products or services.
_ A favorable image:
This means anchoring strong positive attributes of your company and brand in the minds of the general public and your target groups.
_ Success prerequisite 1:
Your company and brand must join the “relevant set” for your target group.
_ Success prerequisite 2:
Your company must be able to win new customers and extend its business with existing ones.
_ Success prerequisite 3:
You must induce intense loyalty to your brand among the target groups.