360° Marketing, Corporate Communications, and Public Relations

These three strategic disciplines play key roles in generating value at every company. Despite their enormous importance, however, they are often neglected and inadequately or incorrect defined, in many cases due to a self-centered and therefore skewed perspective. As external consultants, we have the objectivity it takes to impartially observe and holistically assess a company’s marketing, corporate communications, and public relations activities and identify significant interconnections among them.